How to Ship Your Products When Selling on Shopify and Amazon Marketplace
Merchants today sell on more than one sales channel. Two of the most popular sales channels are Shopify and Amazon.
In order to ensure customer satisfaction, your fulfillment services must be impeccable. It is the key to running a successful ecommerce business.
In this article, we will show you how to ship your products when selling on Shopify and Amazon marketplace.
How Experts Define a Flawless Delivery Service
Both experts and customers define a good delivery service when:
- Your inventory is available
- Customers around the globe can purchase the products
- You provide free shipping and returns
- Your customers receive tracking ID and they are able to receive status updates at any time
- Your customers never have to pay taxes or duties upon receiving the order
- The delivery time never exceeds 3 business days
- You follow up via email to ensure the package has arrived on time
Your customers will always compare your delivery services and order fulfillment performance with other platforms and sales channels. It is important to show them how professional and reliable your service can be.
Amazon sets the bar high. If you are a prime member on Amazon and you are from the US or Europe, you enjoy free two-day shipping, as well as, free returns, and many more benefits, for example, access to a multitude of movies and music, discounted deals, and etc.
While other stores will never be able to match all benefits Amazon offers, the goal of running your own online business is to provide at least an impeccable logistics experience.
5 Fulfillment Options Shopify & Amazon Merchants Can Choose from
In order to provide an impeccable logistics experience, most Shopify and Amazon sellers choose between one of these five fulfillment options:
1.Native Shopify and Amazon FBA (Fulfillment by Amazon) Integration
If you run a Shopify store and you have Amazon Seller Central account, Amazon can fulfill all orders coming from Shopify.
You can activate this option in the Shopify backend.
Click Settings > Shipping > Fulfillment and Dropshipping
If your online store generates 90-100% of the sales in the US, this option is perfect for you. If you want to ship internationally, we suggest other options.
2. Amazon FBA Account, Shopify, Third Party Application
If this is your current situation, you have your products stores in Amazon EU and Amazon US warehouses. You also run an online store and use an app – FBA Shipping (the app is designed by ByteStand and is available in the Shopify App Store).
The app connects your Amazon FBA account to your Shopify store and offers real-time shipping quotes to your customers.
For sellers selling low-weight and low-cost products, this is the perfect option.
3. Two Amazon FBA Accounts, Shopify, Third-Party Logistics Provider
You have at least two Amazon accounts (one US account and EU or UK account) and you ship your products to their warehouses.
Amazon fulfills the orders coming in from all marketplaces.
You also work with a 3PL or third-party logistics provider and store inventory in their warehouses. For the orders coming through your Shopify store, your 3PL will receive, pack, and complete the order.
The best part of this option is that most third-party logistics providers are capable of syncing with the Shopify store. They are also able to send parcels globally.
This option allows you to fulfill your orders, locally and internationally, regardless of the country you are sending the package. However, this option has its downsides.
Having products in multiple Amazon warehouses can make inventory management overwhelming.
Having an inventory management tool like ShipHero or TradeGecko in place is highly recommended. These software solutions can simplify the inventory management process and make your job so much easier.
4. Two Amazon FBA Accounts, Shopify, Virtual Assistant
In this situation, you store all of your products in Amazon warehouses.
You can use the Amazon FBA program for all orders coming from the US and UK. For orders that come through Shopify, you can create a fulfillment order via Amazon US or Amazon EU Seller Central account.
The best thing about this option is that you have one inventory pool meaning there is no need to download, install or manage inventory management software.
This option is perfect for Shopify merchants who sell on Amazon and generate their sales via the Shopify website and most of their clients are based in the US and EU.
This strategy prevents you from selling your products outside the US or EU. Unless you want to do the work by yourself, you will have to hire a virtual assistant who enters all orders into your Amazon account.
If the virtual assistant is qualified and trained, you will have problems with the data entries.
5. More than Two Amazon FBM Accounts, Shopify, Third-Party Logistics Provider
In this case, you don’t use Amazon FBA to fulfill your orders. You open up FBM or Amazon Fulfillment by Merchant accounts in countries you run your Shopify store at.
All orders are received and fulfilled by your third-party logistics provider of choice (it is smart to have your third-party logistics providers located close to your store or factory).
Depending on how fast your third-party logistics can ship products, sometimes, some of your products might not be appropriate for PRIME status. When choosing this option, you will enjoy benefits such as:
- 100% control over the fulfillment process
- Your 3PL will offer lower storage fees
- All inventory is stored with one third-party logistics provider reducing inventory sync issues
- Your 3PL can help you choose the best shipping service
- Option to include promotional flyers and product inserts
- Kitting services that can help you combine multiple SKUs into a single one.
Selling on Shopify & Amazon Marketplace: The Bottom Line
Once you decide to sell via Shopify and Amazon, you will have to decide which option is best for you and your business. All options come with pros and cons.
We recommend you speak with a successful ecommerce business owner and discuss which option is best for Shopify stores and what experiences they have made so far.
How do you fulfill your orders locally and internationally? What do you think about these options?
Feel free to leave a comment below.
(For more information about selling with Amazon in India: https://www.shopify.in/blog/topics/sell-on-amazon)